Apparently YouTube hasn’t changed its approach, despite the blowback from their smarmy Music Key negotiations with indie musicians: With the announcement of its new service, charges that the company is, once again, using heavy-handed tactics against creators, been raised according to Tech Crunch. Guess all that licensing (asking permission) stuff is taking longer than expected eh? No firm date has been set for its public debut either. It’s worth noting that Music Key remains in the beta testing phase and apparently, for the moment, isn’t taking new sign ups. The East Bay Express’s Sam Lefebvre wrote about YouTube’s aggressive tactics with musician Zoe Keating:Īccording to a transcript of the conversation provided by Keating, YouTube told the successful independent cellist and songwriter that, unless she opted in to YouTube’s new streaming service, Music Key, by signing a proposed contract without stipulation, her ability to earn ad revenue from the 9,696 videos featuring her songs, and their roughly 250,000 monthly views would be effectively revoked her music would appear on Music Key anyway and furthermore, YouTube would have to block her from uploading new material from her current account. Earlier this year, when it announced the launch of its subscription-based Music Key service (designed to compete with the likes of Spotify and Pandora) YouTube quickly earned reputation as a bully when indie musicians were threatened with losing access to the YouTube platform (and monetization) if they refused to agree to contract terms inferior to those offered major labels. This isn’t the first time YouTube has taken steps to compete head-to-head against streaming services. And, like the others, YouTube will develop its own slate of “YouTube Originals.” Despite the unfortunate choice of a name - similar to a rather notorious porn site that has both the word “red” and “tube” in its title– YouTube is hoping its new endeavor will catch some of the ad-free streaming mojo enjoyed by the popular subscription based offerings of Netflix, HULU, and Amazon Prime. YouTube has decided to enter the subscription streaming fray with the announcement yesterday of its new (ad-free) premium channel, YouTube Red.
VOX YOUTUBE APOCALPYSE FREE
YouTube Red, not to be confused with REDTUBE YouTube Red, Google’s new subscription streaming service offers consumers (and pirates) ad free content to watch (and steal).
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